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Procurement

Responsible

A little honesty

The berries of the miracle bio are bought directly by WowBerry according to the principles of fair trade before being packed on our premises in France by our fabulous team. Since the launch in 2017, 100,000 berries have been purchased directly from local producers and cooperatives around Cotonou in Benin.

Fructification of our miracle berries

University of Abomey-Calavi

© Photo Studio Wowberry

The particularity of WowBerry is to work directly with the producers of Synsepalum Dulcificum.


Since the beginning of the project, William, Romain and Victor have immediately wanted to buy their miracle fruit at a price decorrelated from that of the market. The goal being that all the actors of the chain can enjoy the fruit of their work with dignity.

In addition, a bonus of 10% of our local profits is donated to the «Nouvel Elan Benin» association at the end of the harvest. This bonus is used collectively by the association that works for the well-being and training of women and young people in rural areas.

The partnership of trust

Our first Beninese partners

We work closely with the Faculty of Agricultural Sciences of Abomey-Calivi in Benin.
We are bound by the same values and have a win-win partnership. This training organization is assisting us in the launch of our production line which will be organic and will be part of a sustainable development and fair trade.
In return, we finance scholarships and equipment for local students.